Google has recently added new features to allow web users to refine their searches, making it much more user friendly. 

New options have been put in to search Google using filters for videos, forums and reviews. Companies who want to get their websites noticed by people using these filters need to consider applying SEO principles to their videos, participating in the relevant forums and encouraging customers to post product reviews.

Businesses promoting their websites need to consider the needs of these people more when implementing SEO in the future.