What does Increase My Ranking do to improve your search engine results?

We use a variety of proven techniques to improve the ranking of your site, to explain how we do this we need to give an example of how Search Engine Optimisation works in general.

Example: If you're selling Hotels then you'd obviously like to appear at the top for "Hotels" but since there are millions of hotels that might not be realistic. However if your hotel is in Blackpool then appearing in the first first for "Hotels in Blackpool" shouldn't be too difficult - with a little help from us.

How does it work?

Search Engine Optimisation (SEO) has two major parts. On-Site and Off-Site. There is plenty you can do to your site to improve how the search engine will see it without drastically altering how it looks to your customers - This is On-site SEO and we will be happy to discuss anything you can do to your site to improve this.

The other major part of SEO (and perhaps the most important) is Off-Site SEO. Ranking highly for a certain term depends on many factors but in a nutshell it's about the number and quality/relevance of site that link to your site. These links to you come in many flavours, blog posts, banners, text adverts, news articles etc. All have some value and some are much more valuable than others.

Take a look at the diagram below, this is a simplified version of how the different types of links give value to your overall ranking: